About Renato Beninatto

Renato Beninatto is a corporate strategist and market research evangelist with nearly 30 years of executive-level leadership in the localization industry. Renato has forged a reputation for visionary leadership as the co-founder of Common Sense Advisory, the industry's foremost market research firm. He has served as the VP of Sales and CMO to top players in the software localization industry, where he drove global growth and profitability.

Renato brings the strengths in predictive analysis, motivational management, and customer-centric sales that continue to inspire his peers in the industry. His signature straight-talking approach has made him a sought-after speaker on industry trends. Renato has trained thousands of industry insiders and Fortune 500 business leaders on topics which have included market analysis, strategic positioning, and international sales management.